One of the dangers of my job (teaching kids and making kids music) is that I often have songs bouncing around in my head making all kinds of racket when I don't want them there. We just recorded maybe our simplest song ever (the lyrics include the words "Uh-huh" "Unh-unh" "Yes" and "No", and that's it) and after recording, trying it out with the kids, re-recording, trying it out some more, etc. etc.... it was probably never out of my thoughts for more than 20 minutes for about 2 weeks. And it's not a song you simply hear, it makes your head nod yes and no with each of the words. Sitting on the train, I'd suddenly notice people kind of looking at me and my ridiculous nodding head, which I would then try to play off as a cool hip-hop bounce, wiping the smile from my face and doing my best scowl... compounding my foolishness. I'm both proud and horrified of the song.
Sam Anderson has written a great piece for Slate magazine about his "unfortunate addiction to children's music".
Earworms breed in all kinds of musical environments—the gangrenous wound of a Coldplay chorus, the festering pit of a cellphone ring-tone—but the most fertile breeding ground, by far, is children's music. The genre is an earworm hatchery, the aural equivalent of an overstuffed Dumpster baking in the August sun. Its grubs are uniquely robust and brain-thirsty: Kids' music is all hook, cutesy melodies pared to the most efficient possible sequence of notes and repeated until the recording studio runs out of tape.
Perhaps an oversimplification...I don't think people are aware of the variety out there in kids music. Just like people know all the top artists on their local Clear Channel radio stations, parents are aware of the kids music out there on Nick and Noggin, but may not be familiar with some great, lesser known kids artists. I recommend everyone to check out CDbaby.com's kids music selection.
Melody, sing-ability, and catchy hooks are all hallmarks of good kids music (and what makes songs such great teaching tools)...but that's just a beginning. Sam writes about two artists I think are very different and appealing for completely different reasons. Laurie Berkner is a great artist whose lyrics are often very simple and repetitive, very catchy, very fun, very simple. They Might Be Giants are definitely a bit more challenging, though certainly catchy...not something that all younger kids would latch on to. While Laurie's songs will be immediately appealing to a 3 year-old, as well as older kids, They Might Be Giants is musically and lyrically more complex and creative than most of the top 40 songs you'll hear on the radio (have a listen to Bed, Bed, Bed). Both are great kids artists, but they don't necessarily play to the same crowd.
A couple of bits of news about both performers....Laurie is the first children's artist to partner with Starbucks Hear Music and TMBG has a new podcast available. Heads up on the podcast though...it's not kid-friendly.
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